Brand Partnerships · Media Kit

Reach Scandinavia through comedy that lands.

Deadpan comedy about Danish culture, Jylland, parenting, and expat life.

2.5M views a month. Mostly Scandinavian.

Gammelby Janssen, Canadian creator based in rural Denmark

The numbers, briefly.

Last 30 daysRecent reach across short-form video.
2.5M+
Short-form views in 30 days
1M+
Combined platform-level viewers / reach
35K+
Shares
30K+
Profile visits
Denmark-led
Scandinavian audience

A Danish and Scandinavian audience.

Last 30 daysPlatform reach and demographics.

Instagram

@oldtownjanssen
1.6M
Reel views
548K
Accounts reached
83%
Denmark
25–54
Core audience

TikTok

@oldtownjanssen
913K+
Video views
525K+
Total unique viewers
73%
Denmark
25–54
Core audience

The brand does not need to interrupt the joke.

The strongest partnerships are subtle and native. The right brand becomes part of the world the audience already watches: rural Denmark, weather, family life, clothing, hats, bikes, sport, drinks, chickens, gardening, and the occasional confused Canadian standing in a field.

Partnership options.

Organic Integration

Naturally wearing or using the brand across regular organic videos.

Native Sponsored Content

Selective brand-specific videos in the same deadpan style as the organic content.

Long-Term Partnership

Ongoing visibility through organic integration, occasional sponsored content, and campaign support.

Best fit.

ApparelHeadwearOutdoor clothingBeveragesSport & active lifestyleScandinavian lifestyleFamily-friendly productsTourism & local experiencesApparelHeadwearOutdoor clothingBeveragesSport & active lifestyleScandinavian lifestyleFamily-friendly productsTourism & local experiences

See the kind of world your brand can appear in.

Partnership content should feel like it belongs here — not like it wandered in from a marketing meeting.

Interested in partnering?

Tell me what brand you represent and what kind of partnership you have in mind.

Or email directly: chrisgammelby@gmail.com · @oldtownjanssen